Company Name
Your Email
1. Why do you want to have a new website, or have your current site redesigned?
2. What will happen if you don’t have a new website, or have your current site redesigned?
3. Please describe your organization in a few sentences.
4. What is there about you and your background that sets you apart for a special (niche) group of potential customers?
5. What problems do your prospects have that your business solves?
6. How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience?
7. Why do you believe site visitors should do business with you rather than with a competitor?
8. Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
9. Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use.
Half way there keep going! 10. Please list the names of five other sites that you like. Why are they attractive to you?
11. Have you researched your online competition so you have an idea of what you do and don’t want on your site?
16. What do you NOT want on your site in terms of text, content, etc.?
17. Are you planning to do online sales or eCommerce? If so describe the type of product and what the process will be for the customer.
18. If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
19. Other than what search engines will produce, what methods do you have in mind to spread the word about your website?
20. How do you plan to encourage repeat visitors and referrals?
